What is Omneo Product Sentiment?
As the relationship between brand and customer matures, so does collective 'preference' knowledge. Omneo Product Sentiment is a feature set focused on kick-starting this shared understanding. Powered by Omneo Shapes, the "like" and "dislike" icon overlays allow customers to add sentiment attributes to products as they scroll and shop, immediately syncing this information to their profiles.
Product sentiment is not to be confused with a customer wish list which is usually more intentional in its use case. Product sentiment is a way to capture the initial reaction or feeling about a product without further committing to shortlist or buy it - its a double tap on an Instagram photo, which lets the creator know you like (or hate!) what you see.
Where can customers access Product Sentiment?
Stored against individual customer profiles and accessible across all interfaces by customers and their agents; Product Sentiment allows users to explicitly elect product preferences. Meaning that in-store staff can tailor their efforts, getting a feel for individual style, price points and colour pallets all at a glance.
How does Product Sentiment work?
Sentiment operates on plug-and-play principles. Any logged-in customer can view their sentiment history, where and when it displays is customisable by brand and their implementation partner.
Why employ Product Sentiment?
- Reduce customer pain points by removing products they dislike
- Inform product bundling and merchandising decisions
- Better-informed & more engaged customer service agents
- Lay solid foundations for a more personalised shopping experience (works best with New to you & List)