What are Omneo Identities?
Omneo Identities is a 3rd party identity management service that compiles customer identifiers usually in the form of a numerical identifier, from disparate systems for a shared and real-time view of the customer.
Identities enable frictionless experiences between systems, speed-to-market, centralised management and world-class security, privacy and compliance.
How do Identities work?
Omneo Identity allows you to build unified, data-rich profiles of your customers so you can seamlessly move them between IoT, POS, eCommerce, ERP, Customer Service and Email Communication platforms without sharing more information than you need for those platforms to perform their role.
Identity is at the core of both Omneo Profiles and Complete Editions and is fundamental to any Omneo implementation - to get started, check out our pricing page and reach out to your implementation partner to discuss how Omneo enhances your existing CX stack.
Why and When to use Identities?
Omneo Identities serves as the backbone of the secure, seamless, personalised and private omnichannel retail ecosystem. With Omneo identities, you can:
- Personalise customer experiences
- Provision printed or virtual loyalty cards
- Deliver an omnichannel retail experience, allowing customers to pick up where they last left off
- Ensure all of your best customers are connected explicitly with the brand - whether that’s 100, 10,000 or 10 million
- Secure and connect thousands of customers and IoT identities and related data
- Authenticate and authorise customers as they interact with your brand experiences
- Integrate with a large variety of systems
- Facilitate data collection, security, analytics, privacy, preferences and opt-ins
- Identify and protect against fraudulent or malicious activities
- Comply with regulations concerning privacy and consent such as GDPR, Australian Privacy Principles, CAN-SPAM Acts, ACMA Spam Act.
- Minimise your exposure to data breaches by only sharing the relevant data to each connected system and remove Personally Identifiable Information (PII) from systems that don’t need it - using anonymous identifiers instead.