The 'Add to Cart' Podcast
with Nathan Bush + Danny Phillips
"In this day and age, you are the sum of your best customers experience" - Danny Phillips
In this episode of "Add to Cart" 12 High's Nathan Bush is joined by Omneos own Danny Phillips. Danny sheds light on why his focus is on retention rather than acquisition and discusses his top strategies for holding onto your best customers.
Questions answered in this episode include:
- How do you identify the most valuable customers that you want (and are profitable) to maintain
- What retailers we're seeing use smart retention tactics for their best customers
- How do you measure if retention tactics are valuable
- What role does technology play in retention? Does it have to be complicated?
- Where we recommend retailers start when looking to improve the retention of their customers