Monthly active users or MAUs is one of those numbers that provide insight into the overall health of the company. Historically used in the context of apps, an active user has traditionally been defined as ‘Someone who has visited, logged in and taken action within a specific environment within the last 30 days’.
In the context of Omneo, an active user is:
A known customer who has created at least one transaction in the last calendar month in-store or online.
Why we use MAUs:
Knowing active users is essential in calculating key metrics. Figures like retention rate, lifetime value, acquisition cost, frequency and churn rate rely on finding out whether users remain active over a set time period. Active user counts act both as a way of checking in on the health of your customer base and as a first step to calculating more in-depth and informative metrics down the line.
Omneo talks to POS systems, eCommerce environments and data warehouse to compile specific system IDs into one single record or "Omneo ID". This ID serves as a single source of truth wherever an individual is interacting with a brand. Using this data, we identify if they are a new or returning customer and generate reports accordingly.