Omneo Edit - Brands Nailing CX

Customer Experience is the only remaining factor differentiating successful brands from others. That's why we're seeing companies ramp up their CX investment.

Companies successfully driving CX forward have four strategic building blocks in common: Process, People, Technology & Data. Below we've compiled strategic insights for three brands paving the way in advocacy.

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SEPHORA 

"When we think about our clients, we know that they don’t just buy something"

The Beauty Insider Program | Jacqueline Fernandez a.list
Combined In-store & Online Retail Team | Hilary Milnes Digiday UK
Technology Enabled CX | Mcorp
Leveraging Data to Benefit the Customer | Alex Samual Retail Drive 

 

REI 


"Personalized customer experiences by efficiently"
REI Co-op Membership | Mara Leighton Business Insider
Customer Service Excellence | Tom Martin Glance
Technology beyond eCommerce | Kraig Becker Digital Trends
Scalable Data & Analytics | Steven Norton The Wall Street Journal 

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NIKE

"We celebrate and reward consumers with the products and experiences"
Nike Plus Program | Nike Inc.
A CX Company Culture | Josh Loh Marketing 
Mastering Omnichannel Experiences | Elisa Lewittes PSFK
Stitching Data + Customer Together | Jennifer O'Brien